Sanjiv Gajiwala, White Claw’s senior vice president of marketing, confirmed the adult beverage’s widespread popularity had indeed led to a nationwide shortage of stock. Gajiwala told CNN Business the company was steadily working to rectify the situation.
“We are working around the clock to increase supply given the rapid growth in consumer demand,” Gajiwala said in a statement on Friday. “White Claw has accelerated faster than anyone could have predicted.”
Gajiwala couldn’t specify when consumers could expect to see a boxes of White Claw’s mélange of flavors filling up store shelves again but noted the hard seltzer producer was “allocating product to our distributor partners to keep all markets in stock the best we can and will continue to do so until we get back to our normal safety stock position.”
White Claw’s scarcity isn’t all that surprising. Although it’s been around since 2016, the hard seltzers saw a particularly epic surge in sales this summer. The beverage saw sales north of $327 million in July, up 283 percent compared to the same time period last year, according to a Nielsen report. Raking in 55 percent of sales within the hard seltzer category, White Claw’s popularity among drinkers is the primary reason why the fizzy drink has become quite the fad in the U.S.
White Claw’s depleting availability may be disheartening for some fans of the drink, but it marks a prime opportunity to get your hard seltzer fix by trying one of the many other emerging low-calorie alcohol alternatives.
Check out a list of hard seltzer brands worth trying below.
Smirnoff Spiked Sparkling Seltzer
With an alcohol by volume of 4.5 percent and 90 calories, Smirnoff’s hard seltzer comes in flavors like lemonade, watermelon, cranberry lime and raspberry rosé.
Bon & Viv Seltzer
Boasting an ABV of 4.5 percent and 90 calories, Bon & Viv’s hard seltzers are also naturally made with zero grams of sugar. The drinks also come in a variety of interesting flavors like black cherry rosemary, pear elderflower, clementine hibiscus and more.
Truly Hard Seltzer
Truly’s 100 calorie sparkling canned drinks feature a splash higher ABV than the others—about five percent—but they don’t include any artificial sweeteners or flavors. Instead, the company uses simple (and delicious) natural ingredients to whip up Truly’s 13 various flavors.
Crook & Marker Spiked & Sparkling
No sugar, no artificial flavors, organic alcohol content of four percent and only 80 calories are included in Crook & Marker’s refreshingly fruity hard seltzers.
Natural Light Hard Seltzer
Perhaps one of the highest alcohol contents within the hard seltzer category, Natural Light’s new drinks—Aloha Beaches and Catalina Lime Mixer—feature an ABV of a whopping six percent. The canned beverages do include a higher caloric count than the others though with 133 calories per 12-ounce can.
